Tools by job
Shopify marketing apps
Apps inside the Shopify admin that connect a store to ad channels, run campaigns or add marketing features, and how to tell a useful app from one that just adds scripts.
When you need this
- You want Google, Meta or TikTok connected without leaving the Shopify admin.
- A marketing job such as reviews, upsells or feeds needs doing and you would rather use an app than a separate platform.
- Your theme is slowing down and you need to know which apps are worth keeping.
What it costs, in general terms
Shopify apps are usually priced monthly through Shopify billing, often with a free tier and paid plans by usage. Check each app's listing for current pricing.
How to choose
- 01Check what the app adds to your theme and whether it slows the storefront.
- 02Prefer apps that use Shopify's own channels and pixels where one exists, and add a separate app only for what those cannot do.
- 03Read the recent reviews for support response and billing surprises.
The questions every tool is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed tools
No tools are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
Should I use Shopify's own Google and YouTube app or a third-party feed app?
Start with Shopify's own app: it is free and handles the connection, Merchant Center sync and basic feed. Move to a third-party app when you need title rules, custom labels or multi-channel feeds it cannot provide.
How many marketing apps are too many?
Each app that injects scripts adds load time and risk. Review the installed list every quarter, remove what nobody uses, and check the storefront speed after changes.
Do apps affect my conversion tracking?
They can. Apps that add their own pixels or checkout scripts may double count or conflict with your main tracking. After installing one, compare platform purchases to store orders for a week.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.