Written by people who run the accounts.

Who is behind this site

Ecom Graded is written by the Ecom Graded editorial team: people who run e-commerce ad accounts every day. That work covers paid search and Shopping, paid social, product feeds, conversion tracking and reporting for online stores, which is the ground this site covers.

The site is run by the founder of an e-commerce marketing agency. The questions asked of agencies here are the questions store owners ask before they hire one, and the tools compared are the kind used in that work every week.

What the site covers

Agencies and freelancers by channel, from Google, Meta, Amazon and TikTok ads to email and SMS, SEO, CRO and website development; tools by the job they do: product feeds, tracking and attribution, Shopify marketing apps, email and SMS platforms, reporting, creative, reviews and price monitoring; the courses, communities, newsletters, podcasts and events owners learn from; and public case studies filed by the purpose they served.

How guides are written

Tool and agency guides are comparisons: what each option is built for, how they differ and what to check before paying. Facts about pricing and features are checked against each vendor's own site and dated, and you should always confirm them there before you buy. Letter grades are kept for setups and practices, with the reasons written next to them. The method is on how we grade.

Editorial policy

Comparisons are written by the editorial team from vendor documentation and first-hand account work. Listings are reviewed for fit and show the date their facts were last checked. The details are on the editorial policy page.

Get in touch

Corrections and general questions are welcome on the contact page. To suggest a tool or agency, use the submit page.