Tools by job
Reporting and analytics
Tools that pull ad platform, store and analytics data into one view, and why order-date revenue against spend is the number every report should start with.
When you need this
- Reporting means screenshots from four platforms pasted into a document.
- You want one view of spend and revenue by channel that an owner can read.
- An agency reports to you and you want an independent check.
What it costs, in general terms
Reporting tools are usually priced monthly by the number of data sources or accounts connected. Some are free with a Google account, such as Looker Studio, with paid connectors for some sources. Check the vendor's pricing page for current plans.
How to choose
- 01Check that it can report revenue by order date, not only click date.
- 02Check that store data, not only ad platform data, can be connected.
- 03Prefer a report you can read on a phone in two minutes over a dashboard with forty widgets.
The questions every tool is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed tools
No tools are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
What should a weekly e-commerce report show?
Spend, store revenue and orders for the week and the month to date, by channel, with the two or three changes made and why. Everything else is detail for the person running the account.
Do I need a paid reporting tool?
A free dashboard over your ad platforms and store data can be enough for one store. Paid tools earn their place when several accounts or data sources need blending and scheduling.
Why do my report numbers differ from the platforms?
Usually because the report uses a different date basis, attribution setting or currency conversion. Agree on one definition for revenue and one for the date basis, and write it on the report.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.