Tools by job
Price monitoring
Tools that track competitor and marketplace prices for your products, and how to use them alongside Merchant Center's own price competitiveness report.
When you need this
- Shopping ads are losing on price and you do not know by how much.
- You sell the same products as larger retailers and need to pick your battles.
- Minimum advertised price rules need policing across resellers.
What it costs, in general terms
Price monitoring tools are usually priced monthly by the number of products and competitors tracked, with enterprise plans for large catalogues. Check the vendor's pricing page for current plans.
How to choose
- 01Start with the free data: Merchant Center's price competitiveness report shows how your prices compare for products with enough data.
- 02Check matching accuracy on your own products before you trust the data.
- 03Decide what you will do with the data, such as custom labels for price position, before paying for it.
The questions every tool is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed tools
No tools are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
Does Google show me competitor prices?
Merchant Center has a price competitiveness report that compares your prices with other merchants for the same products, where Google has enough data. It is free and the right place to start.
Should I always match the lowest price?
No. Use price position with margin and stock to decide where to compete, and label products so campaigns can bid differently on them.
How accurate is price monitoring?
It depends on how well the tool matches your products to competitors' listings. Check a sample by hand before relying on it for pricing or bidding decisions.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.