Tools by job
Email and SMS platforms
Platforms that send email and SMS for online stores, from flows and segmentation to deliverability, and what to look for beyond the template editor.
When you need this
- You have a customer list and no automated flows.
- The current platform does not sync store data such as orders and products properly.
- You want segments you can also use for ad audiences.
What it costs, in general terms
Email and SMS platforms are priced by the number of contacts and the volume of sends, with SMS billed per message. Costs rise with list size, so check the vendor's pricing page against your own numbers.
How to choose
- 01Check the store integration: orders, products, abandoned checkouts and customer properties should sync without custom code.
- 02Check how segments can be exported or synced to ad platforms.
- 03Compare the price at your list size in a year, not today.
The questions every tool is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed tools
No tools are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
Which flows should every store have?
Welcome, abandoned cart or checkout, post-purchase and win-back cover most of the value. Set those up before worrying about campaign frequency.
How do I compare platforms fairly?
List the integrations and flows you actually use, then price each platform at your list size in twelve months. Features you will not use should not sway the choice.
Can I use my email segments for Google or Meta ads?
Most platforms can sync segments to Customer Match and Meta custom audiences, either natively or through an integration. Check the match rate after syncing, since it depends on how many contacts the platforms recognise.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.