Freelancers and consultants
Meta ads freelancers and consultants
Independent Meta ads specialists for online stores: paid social on Facebook and Instagram run by one person, and what to ask about creative before you hire.
When you need this
- Creative is the bottleneck and you want someone who tests new ads every week, not every quarter.
- You are launching a product and need paid social set up properly without an agency contract.
- The pixel, the Conversions API and the catalogue were set up by three different people and nobody owns them.
What it costs, in general terms
Freelancers and consultants usually charge a flat monthly fee, an hourly or day rate, or a percentage of ad spend, with shorter notice periods than agencies and often no minimum spend. Ask for the fee model, the notice period and the hours you get in writing before you compare.
How to choose
- 01Ask who makes the creative. Many freelancers run media only, so you need to know what you must supply.
- 02Ask how they judge results: platform-reported numbers against store revenue, not platform numbers alone.
- 03Confirm the ad account, the pixel and the catalogue sit in your Business Manager.
The questions every freelancer is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed freelancers
No freelancers are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
Can one person run Meta ads for a store?
Yes, for most stores. The limit is usually creative output rather than media management, so decide early who produces images and video and how often. A freelancer who also briefs creative is worth more than one who only sets budgets.
What is a reasonable test cadence?
Enough new ads each week to replace the ones that fade, which depends on spend. Ask the freelancer how many new creatives they would expect to test a month at your budget and who makes them.
How is a Meta ads freelancer usually paid?
A flat monthly fee or a percentage of spend, sometimes with a setup fee for a new account. Ask what happens to the fee if spend doubles or halves, and what notice period applies.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.