Freelancers and consultants
Full-service e-commerce consultants
Independent consultants who run several channels for a smaller online store or act as its fractional head of marketing, and when that beats hiring or an agency.
When you need this
- You run two or three channels at modest spend and want one person who sees all of them.
- You want a fractional marketing lead to set the plan and brief specialists, without a full-time hire.
- An agency feels too big for where the store is today.
What it costs, in general terms
Freelancers and consultants usually charge a flat monthly fee, an hourly or day rate, or a percentage of ad spend, with shorter notice periods than agencies and often no minimum spend. Ask for the fee model, the notice period and the hours you get in writing before you compare. Fractional roles are usually a fixed monthly fee for an agreed number of days.
How to choose
- 01Ask which channels they run themselves and which they brief out, and at what spend they would hand a channel to a specialist.
- 02Ask for a blended report: total ad spend against store revenue, with each channel shown honestly.
- 03Confirm every account, pixel and feed stays in your name.
The questions every freelancer is compared on are on how we grade.
Guides
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Listed freelancers
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Frequently asked questions
Can one person run all channels well?
Up to a point. One senior generalist can run two or three channels at modest spend and knows when to bring in a specialist. Past that, depth in each channel matters more and the role becomes coordination.
What is a fractional head of marketing?
A senior marketer who works for the store a set number of days a month: planning, reporting and briefing specialists or agencies, without running every channel hands-on. It suits stores that need the thinking but not the headcount.
How do I compare a consultant with an agency?
On who does the work, how much of their time you get, what they will not do, and what happens if they are unavailable. Price per hour of senior attention is often the honest comparison.
Listings
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