Agencies by channel
Google Ads agencies
Agencies that run Google Shopping, Performance Max and Search for online stores, and what separates the ones that build an account from the ones that babysit one.
When you need this
- Shopping or Performance Max is live but nobody in the team can explain what is driving the results.
- Your product feed is throwing disapprovals and the agency you have blames Merchant Center.
- You are moving a store from Meta-first into Google and want it built properly the first time.
- An audit of the account by someone who runs e-commerce accounts every day.
What it costs, in general terms
Agencies usually charge a flat monthly fee, a percentage of ad spend, or a mix of the two, often with a minimum monthly spend and a minimum contract length. Ask for all three in writing before you compare quotes.
How to choose
- 01Ask to see a Shopping campaign structure they built, with brand and non-brand split and custom labels in use.
- 02Ask who owns the feed. A Google Ads agency that will not touch Merchant Center is only doing half the job.
- 03Confirm the ad account stays in your Google Ads manager, under your billing, with the agency as a linked manager.
- 04Ask for the reporting cadence and one example report with order-date revenue, not click-date conversions only.
The questions every agency is compared on are on how we grade.
Guides
Nothing published here yet
Guides go up one at a time, each with the date its facts were last checked. Nothing is listed until it is written.
Listed agencies
No agencies are listed here yet. Listings come from submissions that have been reviewed for fit; none are added without that, and each one shows the date its facts were last checked.
Frequently asked questions
Should a Google Ads agency manage my Merchant Center as well?
For an online store, yes. Shopping and Performance Max run on the product feed, so disapprovals, titles and custom labels decide what the campaigns can do. An agency that only works inside Google Ads will be limited by a feed nobody is fixing.
What should I own when I leave a Google Ads agency?
The Google Ads account, the Merchant Center account, the conversion tracking and every list and asset in them. The normal setup is your account with the agency linked through its manager account. If an agency created the account under its own manager and billing, ask for a transfer before you sign.
How quickly should I expect results from a new Google Ads agency?
The first weeks are usually tracking fixes, feed fixes and restructuring, which can lower spend before it grows. Judge the first 90 days on whether the account is cleaner and the reporting is honest, not on a single month of return.
Listings
Run or use a tool or agency that belongs here?
Submitting is free. Every submission is reviewed for fit before it is listed.